Marketing Planning

Figuring it out, understanding modern marketing & developing a plan

Web Marketing 101

The evolution of marketing is directly tied to the growth of the Web. It's empowering, but can also be paralyzing. Numerous do-it-yourself marketing tools exist now, but knowing what tools to use, why you should use them and how to get the most out of them is the key to getting a return on your investment. We help you understand the key tools, the role they can play in your marketing efforts and the value they can bring.

Agile Marketing Plan

A marketing plan can help you ensure you are investing your marketing dollars wisely. As part of our marketing plan development, we'll ask you to complete client homework, conduct an on-site working session, define goals and objectives and develop a prescriptive plan for success. At the end of this process, you'll walk away with an actionable roadmap, budgets and clear responsibilities - a focused team walking towards a marketing rhythm.

Brand/Product Positioning & Messaging

Positioning and messaging make a world of difference in your marketing efforts. Knowing the true value that connects your brand/product/service to your customers and being able to precisely, succinctly and quickly convey it is the difference between grabbing and missing an opportune moment. Our process guides you to a clear, unique, differentiated and sustainable positioning…and the words with which to articulate that position.

Web Strategy

Not sure what to do on the Web? We can provide an assessment of what you be should be doing on the Web to support your business, feature ideas and integration ideas, and implementation prioritization.

Market Research

Knowing your market place can put you miles ahead when it comes to product development, marketing venues and messaging. Our market research includes looking at a 360 degree view of your business setting, including your company, competitors, audience, industry and marketplace culture. At the end of our work, you'll have a solid understanding of your marketplace, your relative strengths and weaknesses, and insights to inform marketing tactics, positioning, and product development ideas.

Audience Research and Segmentation

Haven't clearly identified who you are targeting and don't yet know how to get their attention? As part of our audience research, we'll work with you to define, segment and prioritize your customers; spend time learning about them; and uncover insights, which can be used to inform product offerings, messaging strategies or future marketing campaigns.